Privacy Policy
Last updated: 14 August 2026
Shenyang Tianrong Cable Materials Co., Ltd. (“Tianrong”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request information about our products or services, or otherwise interact with us online.
1. Who We Are
The website is operated by:
Shenyang Tianrong Cable Materials Co., Ltd.
No. 11, Wenhai Road, Economic & Technical Development Zone,
Shenyang, China
For privacy-related enquiries, please contact us using the contact details provided on our website.
2. Information We Collect
Depending on how you interact with our website, we may collect the following information:
Information you provide to us
When you contact us, submit an enquiry, request technical information or communicate with us, we may collect:
Your name
Company name
Job title or position
Email address
Telephone number
Country and business location
Information about your company or project
Product requirements and technical specifications
Any other information you choose to provide
Information collected automatically
When you visit our website, certain technical information may be collected automatically, such as:
IP address
Browser type and version
Device type
Operating system
Pages visited
Time and date of visits
Referring website
General website usage information
This information may be collected through server logs, cookies and similar technologies.
3. How We Use Your Information
We may use personal information to:
Respond to enquiries and requests
Provide information about Tianrong's products and services
Prepare quotations and respond to business opportunities
Provide technical or product support
Communicate with customers, suppliers and business contacts
Manage business relationships
Improve our website, products and services
Understand how visitors use our website
Maintain website security and prevent misuse
Comply with legal and regulatory obligations
Send marketing communications where permitted by law and, where required, with your consent
We will only use personal information for purposes that are relevant to our business and consistent with applicable data protection laws.
4. Legal Basis for Processing
Where applicable, we process personal information on one or more of the following legal bases:
Performance of a contract
Where processing is necessary to respond to an enquiry, provide requested services, or enter into or perform a business contract.
Legitimate interests
Where processing is necessary for legitimate business purposes, such as managing business relationships, responding to enquiries, improving our website and services, or maintaining the security of our systems, provided those interests are not overridden by your rights.
Consent
Where you have given consent, such as where consent is required for certain marketing communications or non-essential cookies.
Legal obligations
Where we need to process information to comply with applicable laws, regulations or legal requirements.
5. Contact and Enquiry Forms
If you submit an enquiry through our website, we will use the information you provide to respond to your request and, where appropriate, to follow up regarding Tianrong's products or services.
Please do not submit confidential technical, commercial or other sensitive information through a website form unless specifically requested.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to ensure that the website functions properly, improve website performance and understand how visitors use the website.
Some cookies may be strictly necessary for the operation of the website. Other cookies, such as analytics or marketing cookies, may require your consent depending on applicable law.
You can control or manage cookies through your browser settings and, where provided, our website cookie preferences.
We may update our use of cookies from time to time as our website and services develop.
7. Analytics
We may use website analytics services to understand how visitors use our website, including information such as pages visited, approximate location, device type and website traffic patterns.
Where third-party analytics services are used, they may process information in accordance with their own privacy policies.
Our website should be configured so that any analytics or other non-essential tracking technologies operate in accordance with applicable consent requirements.
8. Sharing Your Information
We do not sell your personal information.
We may share personal information where necessary with:
Companies within the Tianrong group
Employees and authorised representatives
IT, hosting and website service providers
CRM, email or communication service providers
Professional advisers
Business partners where necessary to provide a requested service
Government authorities, regulators or law enforcement where legally required
We require appropriate third parties that process personal information on our behalf to handle that information securely and only for authorised purposes.
9. International Transfers
Because Tianrong operates internationally and may work with customers, suppliers and service providers in different countries, personal information may be transferred to or accessed from countries outside the country in which you are located.
Where applicable data protection laws require safeguards for international transfers, we will take appropriate measures to protect personal information and comply with those requirements.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
Respond to enquiries
Manage ongoing business relationships
Meet contractual requirements
Maintain appropriate business records
Comply with legal, accounting or regulatory requirements
Resolve disputes and enforce agreements
Retention periods may vary depending on the type of information and the reason it was collected.
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
11. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore take appropriate care when submitting information online.
12. Your Data Protection Rights
Depending on your location and applicable law, you may have rights in relation to your personal information, including the right to:
Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of certain processing
Object to certain processing
Request transfer of your information where applicable
Withdraw consent where processing is based on consent
Complain to the relevant data protection authority
These rights are subject to applicable legal conditions and exemptions.
If you wish to exercise a right or ask a question about how we use your personal information, please contact us using the details provided on this website.
13. Marketing Communications
We may contact existing or prospective business contacts about Tianrong's products, services, technical information, industry developments or other business-related information where permitted by applicable law.
Where consent is required, we will obtain it before sending marketing communications.
You can ask us to stop sending marketing communications at any time by contacting us or using an unsubscribe option included in the relevant communication.
14. Third-Party Websites
Our website may contain links to third-party websites, including social media platforms, suppliers, partners or other resources.
We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.
15. Children's Privacy
Our website and services are intended primarily for businesses and professional users and are not directed at children.
We do not knowingly collect personal information from children through our website.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology or applicable legal requirements.
The latest version will be published on this page with the relevant “Last updated” date.
We recommend checking this page periodically for updates.
17. Contact Us
If you have questions about this Privacy Policy, how Tianrong handles personal information, or wish to exercise your data protection rights, please contact us.
Shenyang Tianrong Cable Materials Co., Ltd.
No. 11, Wenhai Road, Economic & Technical Development Zone,
Shenyang, China
Email: [Insert privacy/contact email]
Telephone: [Insert telephone number]
Important Website Notice
This Privacy Policy should be read together with Tianrong's Cookie Policy and any privacy information provided directly on website forms.
Before publication, Tianrong should verify the specific third-party services, cookies, analytics tools, forms, hosting providers and other technologies used on the website so that this policy accurately reflects actual data processing activities.